Sony Pictures wanted to capture the hearts of Gen Z in Indonesia and boost awareness of its titles on local streaming platforms. We brought the blockbuster magic to Tiktok, helping them launch @sonypicsathome.id with bite-sized, culturally-tuned content that made iconic movie scenes binge-worthy and impossible to scroll past.
Content Strategy
Creative Development
TikTok Management
Community Engagement
To engage our target audience, we reframed iconic Sony movie scenes with Bahasa Indonesia subtitles, Gen Z slang, and culturally relevant hooks to land on the For You Page. We tapped into trending audio, formats, and viral themes to maximise reach and relatability.
To build lasting connections, we responded to comments with playful, witty replies using local humour, sparking conversations and fostering a loyal community.
100+
Average Weekly Impressions
2.2M
Views on Top Performing Video
Mediatropy is a leading, award-winning digital agency in Singapore and APAC.
We combine strategy, creative, media, and technology to deliver measurable business outcomes.
Featured case study: Sony Pictures Entertainment (Indonesia).
