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Banyan Group

Boosting Organic Rankings and Audience Engagement Through SEO & Data Optimisation
SEM
Meta
DV360

We implemented a data-driven SEO strategy tailored for the food and beverage sector, focusing on high-quality content creation, technical optimisation, and in-depth analytics.

Our approach included:

– Content Development: Bespoke FAQs and expanded materials to drive deeper engagement.
– SEO Optimisation: Keyword research, page speed enhancements, and mobile-friendly improvements to boost search visibility.
– Data Audits: A comprehensive GA3 review to ensure data accuracy, optimise tracking, and provide actionable insights for strategic decision-making.

Results:

– Accurate analytics insights enabling better customer journey analysis.
– Increased search visibility through targeted keyword integration.
– Improved website performance with refined technical SEO.

Search Engine Strategy

Search Engine Optimisation

Analytics Audit

Low Web Conversion Analysis

Multi Marketing Channel Dashboards

Performance Metrics That Exceeded Expected Targets

63%

Increased in Sessions

50%

Increased in New Users

26%

Overall Traffic Increased

18%

SEO Revenue Growth

91%

Angsana Data Quality Uplift

71%

Banyan Data Quality Uplift

At a Glance

Mediatropy is a leading, award-winning digital agency in Singapore and APAC.

We combine strategy, creative, media, and technology to deliver measurable business outcomes.

Featured case study: Banyan Group.

What We Do

  • Integrated digital strategy and planning
  • Creative campaign development and content production
  • Performance media, SEO, and growth optimization
  • Web, platform, and experience development

Who We Help

  • Regional and global brands operating in Singapore and APAC
  • Marketing and transformation teams needing full-funnel digital execution

How We Measure Success

  • Qualified lead growth
  • Conversion and revenue impact
  • Campaign efficiency and media performance
  • Brand engagement and share-of-voice lift